Announcements
Marafiq and IBM to Modernize Enterprise Service Delivery and Employee Experience
Riyadh, Saudi Arabia – August 31, 2026: IBM (NYSE: IBM) today announced a collaboration with Marafiq, a leading integrated utility service provider in the Kingdom of Saudi Arabia, to modernize enterprise service delivery and enhance employee experience through a unified ServiceNow platform. The initiative supports Marafiq's efforts to simplify how employees’ access and manage internal services, helping improve efficiency, visibility, and service delivery across the organization.
The announcement was made during LEAP 2026 in Riyadh in the presence of Mohamad Ali, Senior Vice President and Head of IBM Consulting; Khaled AlOfaysan, Country Head and Managing Partner of IBM Consulting Saudi Arabia; and Mosab Al Moaliy, Chief Information Technology Officer of Marafiq.
As part of the transformation, Marafiq is moving its existing service management environment to ServiceNow's cloud-based platform. The initiative is designed to create a more streamlined and integrated approach to managing employee services and business workflows while supporting the organization's broader digital transformation objectives.
IBM Consulting is leading the implementation, including platform design, migration, integration, testing, training, and post-deployment support. Existing processes, reporting capabilities, and service management data will be transitioned to the new environment, helping establish a modern foundation for service delivery and operational management.
Through a centralized employee portal, Marafiq employees will be able to access services, submit requests, and manage approvals through a single digital environment. The platform will also support workflow automation, improved knowledge sharing, mobile accessibility, and enhanced visibility into service delivery processes, helping reduce reliance on legacy systems and improve user experience.
The collaboration comes as organizations across Saudi Arabia continue to accelerate digital transformation and modernize operating models. According to the IBM Institute for Business Value 2026 CEO Study, 68% of Saudi CEOs say they are actively decentralizing strategic decision-making to increase execution speed, while 63% report a growing convergence between talent and technology leadership roles.
"Organizations are increasingly looking to simplify how work gets done while giving employees easier access to the services and information they need," said Khaled AlOfaysan, Country Head and Managing Partner at IBM Consulting Saudi Arabia. "Our collaboration with Marafiq combines technology, process transformation, and implementation expertise to help create a more seamless service environment and support the organization's long-term objectives."
The transformation is also expected to provide Marafiq with enhanced visibility into operational priorities and resource planning, helping improve decision-making, align initiatives with business objectives, and optimize the delivery of strategic projects.
"Our collaboration with IBM supports Marafiq's ongoing efforts to modernize service delivery and enhance how employees interact with services across the organization," said Mosab Al Moaliy, Chief Information Technology Officer at Marafiq. "By bringing key processes together on a scalable platform, we are creating a stronger foundation to streamline operations, improve visibility, and support our future business needs."
The collaboration represents an important milestone in the relationship between IBM and Marafiq and reflects their shared commitment to advancing digital transformation and operational excellence.
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About IBM
IBM is a leading provider of global hybrid cloud and AI and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
About Marafiq
Marafiq is at the center of providing integrated utility services to all sectors in the Industrial Cities of the Kingdom of Saudi Arabia. Marafiq is a public listed company on the Saudi Exchange (2083) and is a leading utility service provider that has been instrumental in supplying power, water, gas and essential utilities to strategically significant industrial cities across Saudi Arabia. With an unwavering commitment to operational excellence and sustainability, Marafiq continues to shape the nation's industrial landscape by blending innovative practices with a deep sense of responsibility. With over two decades of experience providing utilities to key industrial cities, Marafiq is uniquely positioned to benefit from the Kingdom's Vision 2030 privatization drive and the continued industrial growth of Saudi Arabia. Visit www.marafiq.com.sa for more information.